Automate Your Marketing: Planning Ahead to Convert & Keep New Customers with Automated Email Marketing
Do you send the same information over and over? Do you ever forget to follow up with new subscribers or prospects? How do you share your great case studies, success stories, and customer testimonials? Or introduce customers to your diverse product or service offerings? Email autoresponder campaigns do what you wish you had the time to do! Use them to follow up, inform and incentivize for action and engagement. They work automatically while you focus on your business.
In this seminar, we will help you:
• Learn the difference between automated messages and autoresponder campaigns
• See where autoresponders can improve marketing communications
• Understand key actions that can trigger email messages
• Identify key steps to designing effective autoresponder campaigns
• Design the “evergreen content” that works best for automated marketing
Presented by: Erik Bunaes Constant Contact Certified Local Expert and Solution Provider Partner President of Endorphin Advisors LLC
American Marketing Association
Prove you have the right skills. Become a Professional Certified Marketer.
When you have the letters P-C-M behind your name, you’re showing the world you're serious about making a difference in marketing. With the American Marketing Association Professional Certified Marketer (PCM®) program, you’ll not only gain the knowledge you need to advance your career, but you’ll also prove to employers you’re equipped to take on modern marketing challenges. "The resume with a certification will always get a call before the one without.” Learn more HERE.
Reaching Qualified Job Applicants Easily and Affordably
About NYNPA Advertising Services: The New York News Publishers Association offers turn-key statewide and regional advertising solutions through its Advertising Services, giving clients the ease of one-order, one-bill placement for classified, display and online advertising in New York State's daily newspapers and on their websites. NYNPA specializes in Recruitment advertising, helping organizations of all sizes reach qualified applicants across the state affordably.
About the Seminar: “Reaching Qualified Job Applicants Easily and Affordably” – Don Ferlazzo, Director of Advertising for the New York News Publishers Association, will share today’s most cost-effective strategies and best time-saving techniques for reaching job applicants, including the use of job boards, social media, and recruitment advertising networks
Engage Your Audience: Create Social Media Content that Builds Your Audience and Generates Leads and Sales
Social media has changed the marketing game for small businesses and nonprofits. You know it can help drive new and repeat business for your organization, but how can you do it better? Do you know what content works the best and how to grow your following? Are you aware of the different social media dashboards and tools that can improve your marketing? If you want to learn, this class is for you!
In this class, we will cover:
• Identifying/defining your target market
• Developing a social media content plan and calendar
• Creating content that encourages action
• Tools for creating captivating social media posts
• Measuring engagement & analyzing success
Presented by: Erik Bunaes President of Endorphin Advisors LLC